By Please Support This Ice Maker: Big Manufacturers Try Crowdfunding to Market-Test Products
Crowdfunding is usually associated with independent artists and startups, but GE Appliances is among a number of big companies now using the platforms.
GE Appliances is a sprawling company, with 16,000 employees and factories spread across six states. When it comes to developing niche products, though, it takes a page from garage tinkerers.
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